Rasmus Houlind on why personalization fails, what AI has genuinely changed, and where preference agents are taking the future of marketing. 85 min on Storheia.
Pål Erik Waagbø explains context engineering, why 95% of AI pilots fail, the Kevin metaphor, and how to close the gap before the arbitrage window shuts.
Fiona Ngaruro on why transformation fails when tech works, CRM as infrastructure, retention strategy, and building under constraints across 12 markets.
Five more marketers at AntiCon London. AI hype, recurring meetings, vendor statistics and why ABM might just be good marketing in disguise.
Five marketing professionals, five rapid-fire questions at AntiCon London. Attribution, AI jobs, human connection and the metrics nobody admits to ignoring.
Laura Farkas explains why your marketing funnel is structurally broken, what the Paternoster System fixes, and how to audit your data flow in 3 hours.
Mihai Bejgu on why AI amplifies bad data instead of fixing it, how to build multi-agent data systems, and what high-performing GTM teams do differently.
Olena Dingeldein on people-first leadership, why silence is the real burnout warning, nap time as a KPI, and mapping a 7-tool stack that turned out to be 200+
Chloe Pott on the silence nobody warns you about in solo MOps, the 'yes but' framework, why curiosity beats certifications when hiring, and finding your people.
Maury Demner on purposeful measurement, why funnels are frameworks not strategies, where mid-market beats enterprise on AI, and MOps as the voice of wisdom.
Odd Morten Sørensen on the structural invisibility of MOps work, how to translate it into business language, and the four behaviors of a strategic partner.
Niels van Meerte Janse on the technology flip, why siloed KPIs are blocking AI progress, and why MOps must stop waiting for permission and lead the AI era.
Odd Morten Sørensen on data quality, attribution as a compass, why documentation always gets skipped, and how to audit before building in a new MOps role.
Sergiy Bondarenko shares his MOps acquisition playbook: week one priorities, why tech migrations are a hidden opportunity, and how to handle the people side.
Sergiy Bondarenko on why most martech problems are actually strategy problems, how to build a lean stack, manage budget, and cut the tools your team loves
Dr. Vanja Ljevar on the quiet erosion of customer loyalty that dashboards miss, the EMBI framework for reading emotional signals, and AI risks in brand voice.
Dr. Vanja Ljevar on data psych, the brain's bouncer concept, why digital footprints reveal customer psychology & how the Big Five traits improve targeting.
Danielle Balestra on the visibility gap in marketing ops, speaking business language, the data quality moment AI created, and the truth about going fractional.
Frans Riemersma on the Agentic Stack model, how to combine deterministic martech with probabilistic AI, and why your customer is your strategy
Odd Morten Sørensen on the biggest misconception in marketing ops, where MOps professionals burn out, and where the role is heading.
Jonathan Wuurman on why marketing teams need RevOps, how to build feedback loops that go beyond NPS, and what it means to be a human connector in B2B SaaS.
Sabine Vidrike on CRM chaos and trust, tool-agnostic consulting, why CRM migrations fail because of people not platforms, and RevOps maturity in the Nordics.
Odd Morten Sørensen on the accidental MOps career: the skills nobody teaches, the imposter syndrome everyone feels, and why community beats any certification.
Frans Riemersma shares the three questions to ask before any MarTech purchase, how to simplify a bloated stack, and his take on getting started with AI tools.
Frans Riemersma on why MOps teams over-engineer processes, the Frankenstack problem, and why customer journey ownership matters more than tool ownership.
Frans Riemersma on why the most important marketing skill isn’t new, how to reach real customers and why AI is an opportunity to become a marketer again.