Ellen Aas-Nilsen joins The Oddinary to talk go-to-market strategy, partner marketing that delivers, and why data quality is bad even in the best B2B companies.
Rasmus Houlind on why personalization fails, what AI has genuinely changed, and where preference agents are taking the future of marketing. 85 min on Storheia.
Pål Erik Waagbø explains context engineering, why 95% of AI pilots fail, the Kevin metaphor, and how to close the gap before the arbitrage window shuts.
Fiona Ngaruro on why transformation fails when tech works, CRM as infrastructure, retention strategy, and building under constraints across 12 markets.
Five more marketers at AntiCon London. AI hype, recurring meetings, vendor statistics and why ABM might just be good marketing in disguise.
Five marketing professionals, five rapid-fire questions at AntiCon London. Attribution, AI jobs, human connection and the metrics nobody admits to ignoring.
Laura Farkas explains why your marketing funnel is structurally broken, what the Paternoster System fixes, and how to audit your data flow in 3 hours.
Mihai Bejgu on why AI amplifies bad data instead of fixing it, how to build multi-agent data systems, and what high-performing GTM teams do differently.
Olena Dingeldein on people-first leadership, why silence is the real burnout warning, nap time as a KPI, and mapping a 7-tool stack that turned out to be 200+
Chloe Pott on the silence nobody warns you about in solo MOps, the 'yes but' framework, why curiosity beats certifications when hiring, and finding your people.
Maury Demner on purposeful measurement, why funnels are frameworks not strategies, where mid-market beats enterprise on AI, and MOps as the voice of wisdom.
Odd Morten Sørensen on the structural invisibility of MOps work, how to translate it into business language, and the four behaviors of a strategic partner.
