About The Oddinary

Honest conversations
about what actually works

No vendor hype. No recycled best practices. Just the real work of Marketing Operations. Told by the people who do it.

Odd Morten Sørensen

The Host

Odd Morten Sørensen

Odd Morten runs PlayMOps , a Marketing Operations consultancy based in Trondheim, Norway. With 22+ years of experience spanning MarTech, analytics, and revenue operations, he's sat in the same chair as his listeners, wrestling with the same tools and the same gap between data and action.

He started The Oddinary because the MOps community deserves better conversations. Not the polished vendor keynote version, but the real version. The one where someone admits their attribution model is held together by duct tape and good intentions.

Odd Morten is vendor-agnostic and independent. The only thing he sells is clarity.

The Format

Three flavours, one mission

Remote Hike
Guest · Outdoors

Host and guest walk outdoors in their respective countries, connected via mobile. Unscripted, relaxed, and surprisingly honest. Because the best conversations happen when you're moving.

Interview
Guest · Studio

Traditional sit-down conversations. Deeper dives into specific topics with practitioners who've been in the trenches. Desktop recording via Riverside.

Solo
Host Only

Odd Morten solo. One topic, one take, no filter. The observations, frustrations, and ideas that don't fit neatly into a guest conversation.

Who It's For

The curious ones

You like to understand how things work under the hood. You're probably tired of "best practices" that don't fit your reality and vendor content that's really just a sales funnel in disguise.

You might work in Marketing Operations, RevOps, demand generation, or marketing more broadly. Or maybe you're in sales or product and keep getting pulled into MarTech conversations because someone has to care about the data.

If any of that sounds familiar — you're in the right place.

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