https://www.theoddinary.com https://www.theoddinary.com/the-firstname-problem-nobody-is-actually-solving Rasmus Houlind on why personalization fails, what AI has genuinely changed, and where preference agents are taking the future of marketing. 85 min on Storheia. Tue, 30 Jun 2026 11:25:13 GMT https://www.theoddinary.com/the-firstname-problem-nobody-is-actually-solving Personalization,Marketing Automation,Customer Experience,AI in Marketing,Context Engineering thumbnail main image https://www.theoddinary.com/context-is-your-only-moat Pål Erik Waagbø explains context engineering, why 95% of AI pilots fail, the Kevin metaphor, and how to close the gap before the arbitrage window shuts. Tue, 23 Jun 2026 09:11:56 GMT https://www.theoddinary.com/context-is-your-only-moat AI Strategy,Marketing Operations,AEO,Context Engineering,CDP thumbnail main image https://www.theoddinary.com/why-technology-cannot-save-you-from-skipping-the-thinking Fiona Ngaruro on why transformation fails when tech works, CRM as infrastructure, retention strategy, and building under constraints across 12 markets. Tue, 16 Jun 2026 08:15:36 GMT https://www.theoddinary.com/why-technology-cannot-save-you-from-skipping-the-thinking Martech,Marketing Operations,Digital Transformation,CRM Strategy,Emerging Markets thumbnail main image https://www.theoddinary.com/five-different-marketers-same-honest-answers Five more marketers at AntiCon London. AI hype, recurring meetings, vendor statistics and why ABM might just be good marketing in disguise. Thu, 11 Jun 2026 16:24:03 GMT https://www.theoddinary.com/five-different-marketers-same-honest-answers Martech,Marketing Operations,ABM,AI in Marketing,Anticon thumbnail main image https://www.theoddinary.com/five-marketers-walk-into-an-anti-conference Five marketing professionals, five rapid-fire questions at AntiCon London. Attribution, AI jobs, human connection and the metrics nobody admits to ignoring. Tue, 09 Jun 2026 19:40:41 GMT https://www.theoddinary.com/five-marketers-walk-into-an-anti-conference Marketing Operations,Future Of Marketing,AI in Marketing,Anticon,Attribution thumbnail main image https://www.theoddinary.com/the-structural-problem-your-marketing-dashboard-will-never-show-you Laura Farkas explains why your marketing funnel is structurally broken, what the Paternoster System fixes, and how to audit your data flow in 3 hours. Thu, 04 Jun 2026 17:28:19 GMT https://www.theoddinary.com/the-structural-problem-your-marketing-dashboard-will-never-show-you thumbnail main image https://www.theoddinary.com/what-happens-when-you-put-ai-on-top-of-bad-data Mihai Bejgu on why AI amplifies bad data instead of fixing it, how to build multi-agent data systems, and what high-performing GTM teams do differently. Mon, 01 Jun 2026 17:28:19 GMT https://www.theoddinary.com/what-happens-when-you-put-ai-on-top-of-bad-data Agentic AI,Data Quality,Marketing Operations,Data Architecture,CRM thumbnail main image https://www.theoddinary.com/the-metric-most-mops-leaders-never-track Olena Dingeldein on people-first leadership, why silence is the real burnout warning, nap time as a KPI, and mapping a 7-tool stack that turned out to be 200+ Wed, 20 May 2026 17:28:19 GMT https://www.theoddinary.com/the-metric-most-mops-leaders-never-track MOps Strategy,Marketing Operations,Team Culture,People-First Leadership thumbnail main image https://www.theoddinary.com/the-hardest-part-of-solo-mops-isnt-the-workload-its-the-silence Chloe Pott on the silence nobody warns you about in solo MOps, the 'yes but' framework, why curiosity beats certifications when hiring, and finding your people. Wed, 13 May 2026 17:28:18 GMT https://www.theoddinary.com/the-hardest-part-of-solo-mops-isnt-the-workload-its-the-silence MOps Community,Solo MOps,Burnout,Marketing Operations,Career Development thumbnail main image https://www.theoddinary.com/most-marketing-teams-are-measuring-the-wrong-things-and-they-know-it Maury Demner on purposeful measurement, why funnels are frameworks not strategies, where mid-market beats enterprise on AI, and MOps as the voice of wisdom. Mon, 04 May 2026 17:28:19 GMT https://www.theoddinary.com/most-marketing-teams-are-measuring-the-wrong-things-and-they-know-it Marketing Strategy,MOps Strategy,Marketing Operations,Data Analytics,AI in Marketing thumbnail main image https://www.theoddinary.com/how-to-go-from-invisible-to-essential-in-marketing-operations Odd Morten Sørensen on the structural invisibility of MOps work, how to translate it into business language, and the four behaviors of a strategic partner. Wed, 22 Apr 2026 17:28:19 GMT https://www.theoddinary.com/how-to-go-from-invisible-to-essential-in-marketing-operations MOps Strategy,Marketing Operations,Visibility,Career Development thumbnail main image https://www.theoddinary.com/dont-wait-for-permission-mops-has-to-lead-the-ai-era Niels van Meerte Janse on the technology flip, why siloed KPIs are blocking AI progress, and why MOps must stop waiting for permission and lead the AI era. Wed, 15 Apr 2026 17:28:19 GMT https://www.theoddinary.com/dont-wait-for-permission-mops-has-to-lead-the-ai-era MOps Strategy,Data Quality,Martech,Marketing Operations,AI in Marketing thumbnail main image https://www.theoddinary.com/why-the-best-mops-professionals-aren-t-the-ones-with-the-fanciest-tech-stacks Odd Morten Sørensen on data quality, attribution as a compass, why documentation always gets skipped, and how to audit before building in a new MOps role. Tue, 07 Apr 2026 17:28:19 GMT https://www.theoddinary.com/why-the-best-mops-professionals-aren-t-the-ones-with-the-fanciest-tech-stacks MOps Strategy,Burnout,Marketing Operations,Career Development thumbnail main image https://www.theoddinary.com/the-system-part-is-easy-the-people-side-is-what-actually-matters Sergiy Bondarenko shares his MOps acquisition playbook: week one priorities, why tech migrations are a hidden opportunity, and how to handle the people side. Thu, 02 Apr 2026 17:28:19 GMT https://www.theoddinary.com/the-system-part-is-easy-the-people-side-is-what-actually-matters Acquisitions,Change Management,MOps Strategy,Tech Stack,Marketing Operations thumbnail main image https://www.theoddinary.com/most-companies-don-t-have-a-tool-problem-they-have-a-strategy-problem Sergiy Bondarenko on why most martech problems are actually strategy problems, how to build a lean stack, manage budget, and cut the tools your team loves Tue, 31 Mar 2026 17:28:19 GMT https://www.theoddinary.com/most-companies-don-t-have-a-tool-problem-they-have-a-strategy-problem MOps Strategy,Tech Stack,Martech,Marketing Operations,Budget Management thumbnail main image https://www.theoddinary.com/your-metrics-say-everything-is-fine-that-might-be-exactly-the-problem Dr. Vanja Ljevar on the quiet erosion of customer loyalty that dashboards miss, the EMBI framework for reading emotional signals, and AI risks in brand voice. Tue, 24 Mar 2026 17:28:19 GMT https://www.theoddinary.com/your-metrics-say-everything-is-fine-that-might-be-exactly-the-problem Customer Experience,Customer Loyalty,Data Psychology,Brand Communication,AI in Marketing thumbnail main image https://www.theoddinary.com/why-most-brand-messages-never-even-get-through-the-door Dr. Vanja Ljevar on data psych, the brain's bouncer concept, why digital footprints reveal customer psychology & how the Big Five traits improve targeting. Tue, 17 Mar 2026 17:28:19 GMT https://www.theoddinary.com/why-most-brand-messages-never-even-get-through-the-door Marketing Strategy,Personalization,Customer Insights,Behavioral Marketing,Data Psychology thumbnail main image https://www.theoddinary.com/it-s-not-a-competence-gap-it-s-a-communication-gap Danielle Balestra on the visibility gap in marketing ops, speaking business language, the data quality moment AI created, and the truth about going fractional. Tue, 10 Mar 2026 17:28:19 GMT https://www.theoddinary.com/it-s-not-a-competence-gap-it-s-a-communication-gap Business Communication,Data Quality,Marketing Operations,Visibility,Fractional Executive thumbnail main image https://www.theoddinary.com/ai-isn-t-replacing-your-martech-stack-it-s-being-layered-on-top-of-it Frans Riemersma on the Agentic Stack model, how to combine deterministic martech with probabilistic AI, and why your customer is your strategy Tue, 03 Mar 2026 17:28:19 GMT https://www.theoddinary.com/ai-isn-t-replacing-your-martech-stack-it-s-being-layered-on-top-of-it Agentic AI,Martech,Tech Stack,AI in Marketing thumbnail main image https://www.theoddinary.com/the-three-words-that-derail-every-marketing-operations-professional Odd Morten Sørensen on the biggest misconception in marketing ops, where MOps professionals burn out, and where the role is heading. Tue, 24 Feb 2026 17:28:19 GMT https://www.theoddinary.com/the-three-words-that-derail-every-marketing-operations-professional MOps Strategy,Burnout,Marketing Operations,Career Development thumbnail main image https://www.theoddinary.com/why-marketing-without-revops-is-like-formula-one-without-a-pit-crew Jonathan Wuurman on why marketing teams need RevOps, how to build feedback loops that go beyond NPS, and what it means to be a human connector in B2B SaaS. Tue, 17 Feb 2026 17:28:19 GMT https://www.theoddinary.com/why-marketing-without-revops-is-like-formula-one-without-a-pit-crew B2B SaaS,Marketing Operations,Team Alignment,RevOps,Feedback Loops thumbnail main image https://www.theoddinary.com/your-crm-isnt-broken-the-trust-in-it-is Sabine Vidrike on CRM chaos and trust, tool-agnostic consulting, why CRM migrations fail because of people not platforms, and RevOps maturity in the Nordics. Tue, 10 Feb 2026 17:28:19 GMT https://www.theoddinary.com/your-crm-isnt-broken-the-trust-in-it-is B2B Marketing,System Migrations,Marketing Operations,RevOps,CRM thumbnail main image https://www.theoddinary.com/nobody-plans-this-career-thats-what-makes-it-interesting Odd Morten Sørensen on the accidental MOps career: the skills nobody teaches, the imposter syndrome everyone feels, and why community beats any certification. Tue, 03 Feb 2026 11:49:41 GMT oddmorten@playmops.io (Odd Morten Sørensen) https://www.theoddinary.com/nobody-plans-this-career-thats-what-makes-it-interesting MOps Community,Marketing Operations,Career Development,Imposter Syndrome thumbnail main image https://www.theoddinary.com/why-your-martech-stack-is-bigger-than-it-needs-to-be Frans Riemersma shares the three questions to ask before any MarTech purchase, how to simplify a bloated stack, and his take on getting started with AI tools. Tue, 27 Jan 2026 11:49:41 GMT oddmorten@playmops.io (Odd Morten Sørensen) https://www.theoddinary.com/why-your-martech-stack-is-bigger-than-it-needs-to-be Martech,Tech Stack,Marketing Operations,Process Design,AI in Marketing thumbnail main image https://www.theoddinary.com/why-marketing-ops-teams-keep-making-it-harder-than-it-needs-to-be Frans Riemersma on why MOps teams over-engineer processes, the Frankenstack problem, and why customer journey ownership matters more than tool ownership. Tue, 20 Jan 2026 11:49:41 GMT oddmorten@playmops.io (Odd Morten Sørensen) https://www.theoddinary.com/why-marketing-ops-teams-keep-making-it-harder-than-it-needs-to-be ,Martech,Marketing Operations,Process Design,AI in Marketing,Customer Journey thumbnail main image https://www.theoddinary.com/the-one-skill-that-actually-makes-you-a-better-marketer Frans Riemersma on why the most important marketing skill isn’t new, how to reach real customers and why AI is an opportunity to become a marketer again. Thu, 15 Jan 2026 17:28:19 GMT https://www.theoddinary.com/the-one-skill-that-actually-makes-you-a-better-marketer Customer Data,Martech,Marketing Operations,AI in Marketing thumbnail main image